THE LABEL DOESN’T TELL THE WHOLE STORY. IT’S TIME FOR CHANGE. BUYING FAIRTRADE ENSURES WORKERS ARE BEING COMPENSATED FAIRLY AND NOT EXPOSED TO UNSAFE WORKING CONDITIONS.
Client: Canadian Fair Trade Network
Campaign Title: The label doesn’t tell the whole story
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriters: Arrabelle Stravoff, Danielle Haythorne
Print Producers: Cary Emley, Sue Wilkinson
Photographer: Clinton Hussey
Studio Artist / Typographer: Jonathon Cesar
Campaign Title: The label doesn’t tell the whole story
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriters: Arrabelle Stravoff, Danielle Haythorne
Print Producers: Cary Emley, Sue Wilkinson
Photographer: Clinton Hussey
Studio Artist / Typographer: Jonathon Cesar